Evolving Your Business Ecosystem
All businesses today operate within one or more recognizable ecosystems. Ecosystems look like patterns of regular exchanges between individuals and organizations through which they acquire new customers (lead generation), generate revenue (selling products and services), and reduce their operating expenses (outsourcing, automation, and fractional work arrangements). Exchanges can be information-based, currency-based, or relational. All three types of exchanges can be valuable contributors to your business’s success.